Market Share-Ing: Top 4 Books For Super Fast Business Growth...
Wednesday, 6:49pm
July 14, 2021 (Updated 2023)
Dear fellow Digipreneur & ADthusiast,
I just came across an article from MarketWatch that says inflation is at its peak and once big companies make the decision to sacrifice profits for market share, prices will start falling leading us into a recession…
Ok I added the recession part because when people start expecting lower prices in the future, they tend to save their money for the future which decreases the money supply.
Also when firms sacrifice profits for market share they tend to start laying off and do hiring freezes which also decreases the money supply. That’s deflation.
Deflation is the same thing as a recession… Does that make sense?
So here’s the thing: while the media makes inflation sound scary (I agree hyperinflation is bad) a little bit of inflation is a good thing because it means the economy is growing – More companies are hiring more often using higher wages and sign on bonuses to attract applicants; Thus, increasing the money supply and growing the economy.
So my point is this: the economy is expected to grow until the end of this year, or early next year. Use this time wisely to prepare for the winter and increase your market share.
Don’t miss your boat!
Top Market Share Growth Book #1: Do It Marketing By David Newman
Speaker, author, and blogger David Newman gives you a jammed packed book of secrets for cultivating enthusiastic brand advocates and positioning yourself as an expert in your field.
Newman teaches you how to become the obvious choice for your customers by showing you how to outsmart, out-position, and out-execute your competition with 77 instant-action ideas.
This book is a must-read for Digipreneurs looking for super fast business growth and increased market share.
Top Market Share Growth Book #2: Social Media Marketing For Dummies
Social media is ever-evolving at a breakneck pace.
Yet, it’s never been more important to market your business on there. It’s where your customers are. Therefore,
this bestseller will show you how to be there too. And give you the expert guidance you need to promote your brand, reach more customers, and thrive in a recession.
Top Market Share Growth Book #3: Marketing Rebellion By Mark Schaefer
Internationally-acclaimed speaker, author and college educator Mark Schaefer gives you an entertaining and thought-provoking look at the innovative and actionable steps to take to stay ahead of change, trends, and digital marketing.
You’re given the ins and outs of putting your customer first, demonstrating your business, and putting humanity back into your marketing.
So you never feel overwhelmed, confused, lost, or irrelevant again.
Top Market Share Growth Book #4: This Is Marketing By Seth Godin
New York Times Best-Selling author Seth Godin offers you a game-changing approach to marketing, sales, and advertising.
He shows you how to do meaningful marketing that helps others become who they want to be by giving you the blueprint to making change happen an increasing your market share.
If you want timeless advice that you can apply for decades to come, no matter how the tactics of marketing continue to evolve this book is for you.
Conclusion...
Marketing is the key to increasing profits and growing your market share.
Just because you’re not a huge player now doesn’t mean you won’t ever be. Just keep marketing, keep hustlin’ and remain focused.
Well until next time my friend, stay healthy, stay wealthy.
John Selvey
P.S.
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