Since Google has always put a premium on high-quality content, it strives to make sure that sites that produce high-quality content are rewarded with higher rankings.
And sites that create low-quality content…
well…
They get penalized with lower rankings and less visibility.
With that said, the way that Google determines the fate of your website is by using a framework with a neat acronym called E.A.T.
E.A.T. stands for Expertise, Authoritativeness, and Trustworthiness.
Google hires raters to assess webpages, websites, and content creators as a whole.
Thus, creating a clear relationship between what’s considered high-quality content and what appears on top of search results pages.
E.A.T. plays a strong role in Google’s organic search results which means it must be a consideration in your on-page SEO strategy.