We are conditioned from the time we learn to tell time, to always pay attention to the exact time.
For example, every day of your life you should always have a smartphone clock or a watch with you. You should always know the hour, the minute, day of the week, the month, and the year.
I’m not saying that knowing the day of the week isn’t important; It is…
But check this out…
Which one do you think is more important?
The hour or what you do with that hour?
Who cares about 8 o’clock… What are you going to do with that 8 o’clock hour?
Now, that’s the juicy stuff.
Or better yet, what are you going to do with the time you have now thanks to the COVID-19 outbreak?
Are you going to cower in fear and resign yourself to fate? And just wait hoping there will be pieces left to pick up when things go back to ‘normal’?
OR…
Are you going to suit up, fight back, restrategize, and position your brand for growth so you can survive and thrive during these unprecedented times and beyond?
What you decide now will determine your future.
If you aren’t generating enough income and/or leads because of the crisis, this period is a golden opportunity to up your game.
It’s the perfect time to make your presence felt in the market by boosting your presence online…
Contrary to conventional wisdom now’s not the time to pull back on your marketing efforts, especially your digital ones.
Believe me, I understand that you’re focused on keeping the cash you have and protecting your bottom line.
It’s tempting to want to cut back, especially as the uncertainty of COVID-19 threatens to tank the economy and drops consumer spending.
But, also believe me when I say, pausing your digital marketing now could have a very detrimental impact on your revenue 2 to 3 months down the road.
Just take a look at the most successful companies around right now…
They’re not halting their marketing plans… See what they are doing.
They are going against the conventional wisdom of cutting marketing in troubled times because they are beginning to learn that it’s how you position your brand in those troubled times that will decide whether or not you survive the crisis.
In other words, your brand and how you position it when the world plunges into chaos is, ultimately, what will stick out most in the minds of your customers for years to come.
So take heed and start doing what these bigger businesses are doing and position your brand to lead now and sell later.
People are experiencing a lot of problems and you, Digipreneur, are their problem solver.
Give them what they need; Their true “essential”: Guidance.
Truly help them get through this pandemic by giving without expectation and providing guidance through the information you put out.
Do this and you’ll not only SURVIVE NOW but you’ll for sure THRIVE LATER.
Also, check this out…
Here’s the kicker…
While big businesses are blowing through enormous amounts of money to do this you could accomplish these same goals with way better results and a fraction of the cost using SEO (Search Engine Optimization).