Price and competition are beyond your control.
However, marketing/advertising is not; It’s quite the opposite…You’re in complete control.
But there is a caveat: Most of the ads you run are ineffective.
And no, It’s not because you suck at marketing. Let me explain…
When every buyer is being bombarded with constant advertisements of products for every need and want (because it’s a buyer’s market, remember?) they become desensitized to them.
Which automatically renders most of your ads ineffective.
However, there is a way you can stop this from happening.
All you have to do is simply start with a foundation for your marketing strategy. Everything else will scale from there.
“So, what exactly is this marketing strategy foundation?!” you ask ad-thusiasticly.
Well, it’s very simple:
The foundation or bedrock of any great marketing strategy is segmentation.
Segmen…Wha?
Segmentation.