You can also create a high demand for your business and increase website traffic by using social media in an organic way.
By posting organically (without paid promotion) you get the opportunity to share your brand’s values with your customers while they share theirs with you.
Which will humanize your brand and allow you to build a community of loyal followers/customers.
As well as, inevitably boost your validity and word-of-mouth marketing efforts.
Resulting in a sustainable, long-term solution that maximizes your time and provides the highest value for the least amount of money.